In recent years, the topical nature of content immediately surrounding the link may have more relevance than the overall theme of the page. People often misunderstand their importance, however. Links are also openly discussed by search engines like Google, Bing and Majestic Search Explorer to be one of the main ranking factors in the organic search results (known as the SERPs, which stands for Search Engine Results Pages). An internal link is a link between two pages on the same site, and an external link is a link from a page on one website to a page on another. Links live on web site content, and are considered in the context of the website that hosts these pages. Links to a page from other pages are sometimes referred to as "inbound links", but are more commonly referred to as "backlinks". SEOs refer to links from a page to other pages as "outbound links". At a web page level, links can be seen in two ways: links to a page and links from a page. One of the defining features of the web is how webpages link to other webpages.
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